The Real Edge In Marketing Isn’t Strategy—It’s Emotional Intelligence.
Great marketers need knowledge and experience, but emotional intelligence (EQ) is the true differentiator.
Success isn’t just about what you do—it’s about how you think and behave. EQ not only helps you stay balanced in a fast-paced industry but also makes your brand stand out. Marketers who understand emotions—their own, others and their audience’s—build stronger connections, drive trust and create lasting impact.
What is The CMO Edge?
Our mission is to help you master the human side of marketing. We develop balanced, resilient, high-performance tech marketers who excel through emotional intelligence—understanding themselves, others and their audiences to build stronger connections, drive trust and create lasting impact.
The CMO Edge is a resource for marketing professionals in technology and software who want to develop the mental edge that fuels high performance. We go beyond strategy, tactics and operations to explore:
The Inner Edge
The psychology of working in marketing—from managing emotion, influencing others and executing with confidence.
The Outer Edge
How to use emotional intelligence to build demand and a brand connection with your audience that differentiates.
Read more about the Inner and Outer Edge in The CMO Edge EQ Framework.
Who We Help
Whether you’re a current or future CMO, a brand strategist, a PR expert, a designer, or any marketing professional, The CMO Edge helps you:
Strengthen emotional intelligence to handle pressure and influence effectively
Master self-management to perform at your best in a high-stakes environment
Bridge the gap between strategy and execution with clear, actionable insights
Navigate career growth and leadership challenges—even if you don’t have a leadership title yet (or don’t even want one)
What You’ll Find Here
Practical Tools & Frameworks
Approaches to help you think, operate and perform with confidence
Resources for Growth
Guides and tools to build your emotional intelligence
Master The Mental Edge
Understand the CMO Edge EQ framework (Step 1), learn about the Inner and Outer edges (Step 2 and 3) and then read The Decision Maker eBook (scroll down – there’s no form to fill).
Step 1: The CMO Edge EQ Framework – master the human side of marketing
Develop the emotional capabilities that drive both team performance and brand connection.
The Decision Maker
Master the Inner Edge by Balancing the Warrior and the Willing
A practical, human approach to better decisions—at work and in life.
The Decision Maker is your guide to balancing courage, vulnerability, and wisdom through the lens of the Inner Edge of The CMO Edge EQ Framework. You’ll learn how to lead yourself with clarity, respond with intention, and align every action with who you truly want to be—whether you’re navigating leadership, relationships, or your next big decision.
Get the Mental Edge
Marketing is changing. The best marketers adapt, influence, and lead—and that starts with mastering the human side of success.
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