Marketing is no longer just about strategy and execution—it’s about emotional intelligence.
The CMO Edge EQ Framework is designed to help marketers master the human side of marketing by developing the emotional capabilities that drive both team performance and brand connection.
At its core, this framework is built on one belief:
Emotional intelligence is the edge that separates good marketers from truly great ones.
The Framework: Two Essential Dimensions of EQ
The Inner Edge
Build the calm, confident, and resilient mindset that drives great leadership.
This side of the framework is focused on you—how you show up for yourself and your team.
- Self-Awareness
- Self-Regulation
- Empathy for Colleagues
- Social Awareness
The Outer Edge
Connect emotionally. Build brand loyalty that lasts.
This side is about them—your customers, your audience, and the people who engage with your brand.
- Customer Empathy
- Emotional Storytelling
- Tone & Timing Sensitivity
- Authentic Expression
The Outcome
At the center of the framework is a simple but powerful goal:
Master the human side of marketing.
When you develop emotional intelligence across both dimensions, you create more connected teams, more resonant brands, and more lasting impact.
Next
Read Part 1: The Inner Edge and Part 2: The Outer Edge. Then download The Decision Maker eBook: Master the Inner Edge by Balancing the Warrior and the Willing
thecmoedge.com 