1. Introduction

At The CMO Edge, we use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and personalise content. This Cookies Policy explains what cookies are, how we use them, and your choices regarding their use.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help improve functionality, remember user preferences, and track interactions for analytics and advertising purposes.

3. How We Use Cookies

We use cookies for the following purposes:

Essential Cookies (Strictly Necessary)

  • Required for the website to function properly.
  • Enable core functionalities such as security, accessibility, and page navigation.
  • Without these, some parts of our website may not work as intended.

Analytics & Performance Cookies

  • Help us understand how visitors use our site (e.g., which pages are visited most often).
  • Provide insights to improve website functionality and user experience.
  • Example: Google Analytics (anonymised tracking of website performance).

Functional Cookies

  • Store user preferences (e.g., language settings, dark mode).
  • Enhance personalised interactions with our content.

Advertising & Targeting Cookies

  • Used to show relevant ads based on your interests and browsing behaviour.
  • May be set by third-party advertisers (e.g., Google Ads, LinkedIn, Meta).
  • Allow us to measure ad effectiveness.

4. Third-Party Cookies

Some cookies on our website are set by third-party services we use for analytics, advertising, and embedded content (e.g., YouTube videos, LinkedIn pixels). These third parties have their own privacy policies governing cookie usage.

5. Managing & Controlling Cookies

You have control over your cookie preferences. You can:

  • Accept cookies via our website’s cookie banner.
  • Adjust browser settings to block or delete cookies.
  • Opt out of personalised advertising via Google Ads, LinkedIn, and other platforms.

How to Manage Cookies in Your Browser

6. Changes to This Cookies Policy

We may update this policy from time to time to reflect changes in regulations or our cookie practices. Any updates will be posted on this page with a revised effective date.

Last Updated: March 11th 2025