The Edge That Sets Great Marketers Apart

We envision a future where marketing professionals in technology and software have the emotional intelligence to thrive in a complex and fast-moving industry and differentiate their brands. Organisations that prioritise these human skills alongside knowledge and experience will gain a lasting competitive edge.

The CMO Edge: Mastering the Human Side of Marketing

Marketing success isn’t just about strategy and execution—it’s about understanding and managing emotions. The CMO Edge is dedicated to this human element, providing actionable insights that help marketers navigate high-pressure environments, influence effectively and create deeper audience connections.

Whether you’re a CMO, designer, PR expert, or aspiring leader in tech marketing, we help you develop the resilience, adaptability, and emotional intelligence needed to thrive. The best marketers don’t just react—they self-manage under pressure, support and influence others, and deeply understand their audience to drive real impact.

At its core, The CMO Edge believes marketing excellence is about more than tactics—it’s about how you think, respond, and connect in a fast-moving, high-expectation industry.

Our Mission in a Nutshell…

To help you master the human side of marketing. We develop balanced, resilient, high-performance tech marketers who excel through emotional intelligence—understanding themselves, others and their audiences to build stronger connections, drive trust and create lasting impact.

What We Do

The CMO Edge delivers actionable insights to help marketing professionals in technology and software manage emotions and differentiate their brands. Our content goes beyond strategy, tactics and operations—it explores the psychology of working in marketing and the psychology of your audience, equipping professionals with the mindset, resilience and emotional intelligence needed to self-manage, collaborate effectively, and create deeper audience connections that drive meaningful business impact.

Get the Mental Edge

Marketing is changing. The best marketers adapt, influence, and lead—and that starts with mastering the human side of success.