Productivity
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There’s always another milestone in a tech company. Another release. Another funding round. Another product launch. Another board meeting. Another target to hit before you can breathe. As a CMO, it’s easy to tell yourself a simple story. Once this quarter closes well, I’ll relax. Once the positioning lands, once the pipeline recovers, once the…
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Sometimes slow is fast, and fast is slow. I call this the urgency trap. Most CMOs live in a state of managed urgency. Results are visible, markets move quickly, stakeholders want answers. Speed becomes a proxy for competence. A quick reply, a rapid pivot, a decisive announcement. It feels productive, it feels like leadership. But…
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Being a CMO is demanding on your time and energy. It takes confidence to stop and sit with your thoughts and feelings. Are you spending your effort on the right things?
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